What’s the first thing you think of when you hear the word ‘Coca-Cola’? A polar bear? A glass of delicious bubbling beverage? Or maybe, those famous swirly white letters against a red background?Try the same for Google. What do you see? The Google homepage with its blue and yellow and red colors, of course!That’s the power of logos. Even though Google makes a ton of products, you don’t think of vast data centers and offices filled with programmers when you think of Google. No, you think of [.....]
I recently shared my thoughts on developing your own photographic style, following a visit to Sony World Photography Awards at Somerset House. There was some truly inspiring work on display and it got me thinking about the photo-editing tools and techniques you can use to help make your own photos really stand out.
We all have different ways of thinking and responding to the world around us. It’s these unique reactions and interpretations that can define your photographic style and set you apart from other photographers. If you’re [.....]
Always shoot with the editing in mind, take different shots, close shots, wide shots, zooms and pans, hold the camera steady, film enough footage, you can always cut out later what you don’t need. Work organized, if you are making a longer movie, prepare a storyboard up first. Name your clips in your video editing software. Use the same names as you use in your storyboard. If you don’t name your clips you will end up with a heap of files and you will lose a lot of [.....]